Email Marketing Campaigns

Email Marketing has become a very powerful form of internet marketing allowing business owners to build strong ties with their customers, attract new customers and build their brand. Although the web has allowed businesses to attract new clients from all over the world without any real form of personal contact, it is still very important from a branding and marketing perspective to build a relationship with your clients and email marketing allows businesses to do that, in a very measurable way.

Benefits of Email Marketing:

  • Low cost of distribution of targetted information, to a defined target market.
  • The costs of email marketing are minimal compared to other forms of broadcast and narrowcast media.
  • It is much easier to track your exact return on investment from email marketing and it has often been suggested that email marketing is only second to search engine marketing when it comes to targetted effectiveness with internet and online marketing.
  • It happens instantly from the time the send button is pressed.
  • It uses a 'push' methodology, pushing the message to the users rather than waiting or hoping for the user to come to a store or a website.
  • It is very easy to track an email marketing campaign: read, bounced, read receipts, click through rate, and these tracking abilities can be used to measure overall effectiveness and ROI.
  • Businesses can generate repeat business and customer loyalty affordably and at the push of a button.
  • It is easy to reach a large target market of subscribers who have chosen to receive email communications from you on subjects that are specifically of interest to them.
  • More than 50% of Internet users check or send email on a daily basis.
  • Green - email marketing is paper-free

Investigate the benefits of email marketing to your business. Image Interactive would be happy to provide you with an obligation free quote and proposal for an Email Marketing Campaign.

As well as Email Marketing, we can develop a tailored internet marketing plan for your business including: search engine marketing (SEM), search engine optimisation (SEO) and pay per click (PPC).