Internet Marketing & Website Marketing

Internet Marketing, website marketing or emarketing is the use of the internet to market a business, or product, whether it be a web based business or an offline business.

Internet marketing ties in both the creative and technical aspects of the web including; design, development, advertising and sales and methods of internet marketing include: search engine marketing (SEM), email marketing, affiliate marketing, directory listings and viral marketing.

Marketing online or on the web does not just mean 'putting up a website', 'website promotions' or 'increasing traffic to a website'. Lying somewhere behind that website is an organisation with real people and real goals.

Internet marketing is about selecting the best vehicle for the organisation to achieve their goals.

Benefits of Internet Marketing / Online Marketing:

  • Low cost of entry.
  • Highly measurable.
  • Internet Marketing gives your target market access to large amounts of information about your business to be in the best position to make a choice about your product or service.
  • Your website gives your customers access to your products or services at any time of any day, anywhere in the world.
  • Marketing Online can reduce your sales costs, as it often reduces your need for a large sales force.
  • It gives your organisation the opportunity to expand beyond your local market to target both national and international marketplaces.
  • Internet Marketing offers a greater sense of accountability and measurability for advertisers wanting to know the outcomes and their return on investment.
  • Internet Marketing is growing (as of 2007) faster than any other types of media.

Talk to us today about developing an internet marketing strategy for your organisation. Image Interactive would be happy to provide you with an obligation free quote and proposal for a internet marketing plan.

A good internet marketing strategy always makes use of; search engine marketing (SEM), search engine optimisation (SEO), pay per click advertising (PPC), email marketing, website design and ecommerce website development.