Search Engine Optimisation (SEO)

Search Engine Optimisation or Search Engine Optimization, depending on which country you are in, is the process of increasing traffic to your organisations website from the various search engines, via natural search results. (for paid search results see PPC).

The higher or earlier a website is ranked on a search engine the more traffic it will get. Considering Google indexes over 8 billion web pages and only 93% of users never look past the first few pages of results, a good search engine optimisation (SEO) strategy is a very important part of your over internet marketing plan.

Successful Search Engine Optimisation tactics often require alterations to both design and technical aspects of the website, taking into consideration:

  • Website Assessment - if it is on an existing website
  • Keyword Selection and Keyword Research
  • Alteration to various aspects of the website including; page title tages, website page file names, website image file names, keyword density, keyword location, onsite links, site map
  • Acquisition of Quality Offsite Links
  • Directory Submission
  • Article Writing and Submission

As well as being aware and steering away from SEO techniques that can potentially get your website banned from Search Engine Ranking Pages - such as link spamming, keyword stuffing and illegal SEO techniques.

Talk to us today about getting higher rankings in search engines for your website. Image Interactive would be happy to provide you with an obligation free quote and proposal for a search engine optimisation plan.

A good search engine marketing strategy always makes use of; search engine optimisation (SEO), pay per click advertising (PPC), email marketing, website design and ecommerce website development.